Friday, March 19, 2010

Israeli diplomats go to "Better Place"

Last week I participated in the economic diplomacy training program organized for Israeli diplomats who go to their diplomatic postings this summer.

It's already become a cliche that economic diplomacy, like public diplomacy or country branding, has become one of the pillars of modern diplomacy. So the diplomats visit companies, meet with businessmen, hear lectures from heads of economic organizations, like Israel Bank, Export Institute and others.

However, when you come to an enterprise that is not just another company, but the one that dares to change the whole fabrics of modern society - you are not just learning something new. You get inspired.

This way we felt at the Demonstration Center of "Better Place", the company of the Israeli entrepreneur Shai Agassi, who developed the idea of 100% electric car. A car that will dramatically reduce oil-dependence, end air pollution, and will make the world quieter and ... a better place!

Here are some pictures from our visit there and what is especially important, the link to the company. Israel can become the first country in the world that will create national infrastructure for electric vehicles. We, as diplomats, understand well the importance of world where oil dependence is reduced...

Receiving driving permissions at the reception desk of Better Place

Instructor at Better Place explains about the electric vehicle, while loading it with energy

Better Place:

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